Launch of a new 100% online offering
Compliance ensured
Improved profitability
For this European leader in life insurance, the challenge was to develop a new low-cost online offering, positioned as “best price,” without cannibalizing its existing physical distribution network.
The primary focus was on onboarding, which had to meet three key requirements:
#1. First, the process needed to ensure full compliance with applicable regulations — in a sector where distribution rules are complex, strict, and highly sensitive to legal risk.
#2. Second, the journey had to be designed to maximize conversion rates, in order to reduce overall customer acquisition costs and preserve profitability — while passing some of the value back to the consumer.
#3. Finally, it was essential to guarantee seamless integration between the digital channel and the existing sales network, especially to enable in-person fund collection at the end of the process — with no break in the customer experience or duplication in operations.
By leveraging QuickSign’s expertise in regulated onboarding, our client was able to roll out a smooth, compliant online subscription journey — fully integrated with its physical distribution network.
At the core of this setup is a suite of ready-to-use SaaS services covering the entire KYC process, contract obligation management, and legally binding electronic signature.
The journey was designed to ensure strict compliance at every stage: consent collection, delivery of pre-contractual information, adherence to withdrawal periods, and legal validity of the contract execution.
QuickSign and the insurer’s teams worked closely to reduce drop-off rates and streamline the experience. The user interface was optimized using journey data analysis, with continuous production monitoring, compliance alerts, and granular performance tracking.
This setup now enables a high level of security, fluidity, and operational efficiency on a strategic digital channel — all while maintaining full consistency with the insurer’s legacy physical model.
A newly tapped customer base and a viable business model
During the preparation phase, QuickSign’s deep expertise in all aspects of remote financial services distribution — compliance, risk, UX, and data value — made it possible to build an agile foundation for a successful launch and seamless optimization over time.
Given that onboarding accounts for more than half of our client’s customer acquisition costs, the insurer quickly realized it was a mission best entrusted to specialists.
Optimization is still ongoing, but the business model is now viable. The insurer has expanded its product offering and is now able to reach a new customer base within a fully functional omnichannel model.
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